Airtel To Enter DTH Television Market, New Features of Airtel DTH
Telecom operator Airtel Tuesday announced the launch of its direct-to-home (DTH) satellite television service.
Bharti Airtel Limited announced the launch of Airtel digital TV, its Direct To Home (DTH) Satellite TV service. Airtel digital TV, which is a perfect blend of latest technology, unique features, and great content, promises to redefine the digital home entertainment experience. The service will be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities across the country starting October 9, 2008.
On the occasion, Manoj Kohli, CEO and Jt. MD, Bharti Airtel, said, “Today we are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler. The launch of Airtel digital TV is the culmination of our three screens strategy, which is to be present across mobile phone, computer and TV screens.”
Atul Bindal, President - Telemedia Services, Bharti Airtel, added, “We believe that the Indian DTH segment offers immense growth potential going forward. Given our deep understanding of Indian customer, we believe that Airtel has created an excellent product offering. With added benefits of Airtel’s strong brand equity and wide distribution network, we are well placed to emerge as a leading player in this segment.”
Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high quality audio for the customer. This latest technology also enables delivery of more complex interactive content and is High Definition ready. Also, Airtel digital TV uses 20% larger dish antenna that offers better performance during rain.
“This is a right time for Airtel to enter the market. We are very clear at Airtel and will take over as a leader of the sector as soon as possible,” Airtel chief executive officer and managing director Manoj Kohli said.
According to Kohli, the company’s DTH services will have universal remote for both set top box (STB) that receives signal from the antenna, and the television set, besides other features such as high STB memory, exclusive interactive applications, onscreen games and more efficient battery.
Airtel digital TV brings many New Features to the DTH segment in India
* Universal remote for both Set Top Box and TV that offers enhanced viewer convenience;
* Highest Set Top Box memory enabling more interactive applications;
* Exclusivecontent such as World space Radio;
* Interactive applications such as iMatinee (Book cinema tickets), iTravel (Browse and book travel packages), iShop (Shop on TV for your favorite brands), iCity (Get your city’s information) and Widgets (Update yourself on latest stock news). 8 screen iNews, 2 / 4 screen iSports.
* Amazing games with high quality graphics, refreshed every 6 weeks
* Audio gain control for uniform audio levels across all channels
* Simple and intuitive search
* On screen account meter
* Last viewed channel in case of power disruption/switch off
* Low battery indicator on the screen
Source : NDTV Profit
Leave a Reply